Using 3rd Party Insurance to Create an online Differentiator

I think that one of the most intriguing developments in the Shopping Comparison Site world is the overwhelming increase in competition. Feeds got more robust, and easier to use as well as the barriers to starting an e-commerce website virtually disappeared and these sites are flooded with products and small business.

Well, competitor is expected, and as a smaller seller, it's your job to overcome these obstacles. I have some differentiation techniques in my Shopzilla Feed Optimization post, from a while back.

Another idea, is to use 3rd party insurance to insure all of your shipments. It's much cheaper to use a company like U-PIC to insure all of your shipments, rather then using UPS or USPS insurance. You can build the cost of the insurance (which is rather low) into the shipping charge on your website (and shopping comparison sites) or eBay but advertise "free shipping insurance!". It can be a very useful differentiator that can drive clicks to your products over the tons of competition out there.

So check out U-PIC insurance. We have used them at Sell Center for years and they have been extremely pleasant to deal with as well as reasonably priced. Their customer service is stunning and we recommend them to anyone shipping items that might require insurance such as electronics, antiques, collectibles, etc...

Thanks for stopping by!