PriceGrabber Setup

All of my feed optimization strategies start by using Laris, an enterprise level e-commerce tool provided by Sell Center. The software makes the PriceGrabber feed extremely easy to set up and can help get through their editorial process faster. Here is how the Account Setup went:

• First, I simply filled out the form on PriceGrabber to become a merchant. Well, the "Submit" button didn't show up in Firefox, so I ended up clicking on "Have a sales representative help me set up my account".
  
  
• My sales rep was great, but there was an 11 page contract to fill out and fax back. Barring all fax machine malfunctions, the process was smooth. She was very good at responding to e-mails and calling me back. I had to deposit $50 / website I would be promoting.
  
  
• When my representative sent me the setup instructions it was generally daunting - there are four different text files full of categories and a blank feed file that needs to have all of the columns filled out for their editorial review. This level of data entry would take hours for the number of products that we're promoting.
  
  
• So I turned to Laris in order to help me create the feed file. After following the comparison site inclusion steps (maybe 5 min...), I mass updated the inventory that I wanted to include and the best part is, adding in the categories was a very short process. The system has a searchable PriceGrabber category list (in tree form) that allowed me to easily select the proper categories to promote the products I wanted to.
  
  
• Next, the system creates a text file that has all of the feed file filled out properly (it pulls in the pricing information, description, etc... automatically). Now I only have to split the file into different feeds for each website I'm promoting (currently, www.sc-lifestyle.com & www.sc-athletics.com).
  
  
• That's about it. I'm told that the editorial process takes a few days. I'll post again reporting on that process.
  

Welcome!

Welcome to my Blog! This particular site will contain knowledge and expertise about the development of Shopping Comparison tools, software solutions and feed optimization strategies. As I learn more about various different websites, I'll be logging my progress and sharing my experiences.

Also, since I am still in the Paid Search management industry, I may post interesting findings withing the industry.

Thanks for stopping by! I should have a post up every few days and feel free to comment.