Google Added a new feature to their Trends product called "Google Hot Trends". It shows the top 100 fastest growing search terms by volume for a given day. This could become more interesting if they integrate an API to the system. If we could aggregate this sort of trend data is could be used for keyword targeting (SEO or Paid Search) as well as keyword aggregation. If it could be for more then 100 keywords (via API) it could might be cool to integrate into a bid management tool that can forecast the clicks for the "Hot Trends" within your campaigns.
Just a few completely random thoughts... what do you think?
Check it out: http://www.google.com/trends
Tuesday, May 29, 2007
Tuesday, May 22, 2007
Shopzilla Homepage Redesign
Sorry for the lack of updates lately - however, I should be contributing much more frequently now.
Back to the topic at hand. Have you seen the Shopzilla Homepage lately? I know it's been over a week since the redesign but it's still worth mentioning. What a huge difference.
It's very clean and to the point - either search for what you want or find what other people are searching. The focus around the search box is a nice call to action for the page. Still, something is throwing me off and I think it's that the site itself is off center. Honestly, it draws your eyes straight to the search box but I would like to see it centered.
Also, from a feed optimization standpoint, it's great to easily see the top 10 searches right on the home page. If you are selling anything related to what people are searching for, make sure you analyze the competition who are ranking highly and adjust your product listings accordingly. It's a nice, public, market research tool (if it's honestly what people are searching for... it might just be what Shopzilla wants you to see... "Patio Furniture" has been #1 on that list since the redesign).
Do you think this i s good move for Shopzilla? Is this how shopping comparison sites should look? Should they just induce searches and not feature products?
What do you think?
Back to the topic at hand. Have you seen the Shopzilla Homepage lately? I know it's been over a week since the redesign but it's still worth mentioning. What a huge difference.
It's very clean and to the point - either search for what you want or find what other people are searching. The focus around the search box is a nice call to action for the page. Still, something is throwing me off and I think it's that the site itself is off center. Honestly, it draws your eyes straight to the search box but I would like to see it centered.
Also, from a feed optimization standpoint, it's great to easily see the top 10 searches right on the home page. If you are selling anything related to what people are searching for, make sure you analyze the competition who are ranking highly and adjust your product listings accordingly. It's a nice, public, market research tool (if it's honestly what people are searching for... it might just be what Shopzilla wants you to see... "Patio Furniture" has been #1 on that list since the redesign).
Do you think this i s good move for Shopzilla? Is this how shopping comparison sites should look? Should they just induce searches and not feature products?
What do you think?
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